About Us

Xoyalty is a result of our years of experience serving small businesses and understanding the challenges they face in acquiring and retaining clients. We’ve witnessed many businesses struggle, especially in their early years, as they deal with limited funds, slow revenue growth, and a lack of clients. Often, they are forced to invest in expensive marketing strategies or dedicate significant time and effort to sales and customer service, which can negatively impact their overall success.

A common issue across various marketing channels is the need to pay upfront, hoping for a positive response. Whether it’s flyer distribution, print advertisements, search engine optimization, or pay-per-click ads, businesses typically spend money first to promote their products or services and then wait for clients to come in. Unfortunately, these methods often yield success rates of only 2% to 5%, and their effectiveness quickly diminishes, requiring repeated investments. 

With Xoyalty, our main objective is to help businesses attract new clients, retain them, and generate organic word-of-mouth referrals without any upfront costs. We provide a pay-as-you-go system, where business owners only pay a small fee for each actual sale made. When starting a business, you’re likely to gain some walk-in clients, regardless of your marketing efforts. By using the Xoyalty app to offer discounts or loyalty points, businesses can significantly expand their reach. For example, we provide CAD 10 in free credits, and after that, our fee is just CAD 0.10. This minimal cost allows small businesses to connect with far more potential clients than traditional marketing methods typically offer.

Our mission is to equip business owners with an affordable and effective tool to grow their businesses and encourage word-of-mouth referrals among potential clients.